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Case Study: New Product Development
Case 1 - A Polyurethane Systems Suppliers In North America Research Objective To establish the opportunity for a range of products to be launched into Europe. The target market for the product was...
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Case Study: Needs-Based Segmentation Research
Our Client is a global leader in the paper, packaging, and wood products industry with operations spanning the Americas, Europe, Asia Pacific, and Australasia. As with all commodity markets, our Client...
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Case Study: Market Monitoring
In the competitive shower market keeping track of the company brand and continually monitoring it against competing brands is critical. B2B International was required by 3 of the leading UK shower...
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Case Study: Market Assessment & Sizing
Our Client is a global producer and supplier of soda ash and associated alkaline products. Our Client had seen a demand for one of their products, in a relatively new application for them, grow...
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A supplier in the utilities and telecoms market wants to measure the satisfaction of its customers across a range of issues and develop an action plan for improving customer satisfaction.
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Case 1 - A Worldwide Paper Company Research Objective: Our client acquired a non-woven business and needed to integrate the two operations within its own divisions. The overall objective was to...
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Case Study: Advertising Research
A supplier of commodity products is in a price trap and wants to find a differentiated position. It decides to do so through building its brand amongst a global audience. Methodology Limitations that...
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Case Study: Acquisition Research
Our Client is one of the largest manufacturers in the world of oil rigs and platforms. However, the market for oil rigs and platforms is winding down, especially in Europe and the Gulf, and it needs to...
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Brand Positioning Case Study
The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However, not...
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